Martini

Martini

Collaborative AI-native filmmaking for professionals

Winter 2026ActiveB2BEngineering, Product and DesignGenerative AIEntertainmentDesign ToolsVideoMediaSan Francisco, CA, USA
Company
https://martini.film
Martini is a collaborative, AI-native platform for professional filmmaking in the era of generative media. By integrating the best generative models into professional workflows, we enable world-class creatives to harness generative AI as a legitimate medium for film.

Verdict

Medium Signal
Market Opportunity
Professional video production is a multi-billion dollar market undergoing rapid disruption from generative AI, and B2B creative tools (Figma, Adobe) have proven strong monetization paths. The ICP — professional filmmakers and studios — is real but relatively narrow; the broader question is whether pro filmmakers adopt AI-native workflows or whether consumer/prosumer is the actual growth surface. No pricing or revenue data provided.
Medium Signal
Founder Signal
Koh Terai is a 7-year freelance cinematographer (2013–2020) whose work screened at Cannes, holds a Stanford MS in Design and a BS in CS from NYU Abu Dhabi — genuinely rare creative + technical combo. Long Hoang has a history of building products (Masters of Scale appearance, Entrepreneurs First background, multiple LinkedIn posts suggesting prior company-building experience) and is the technical co-founder. Neither has a notable prior exit, and detailed roles/companies from Long's work history are sparse in the provided data.
Low Signal
Competition
The generative video space is extremely crowded: Runway ML, Pika Labs, Kling, Sora, Luma Dream Machine, and Adobe Firefly Video all compete directly or adjacently. The 'film set' framing (camera, space, movement controls) offers some differentiation over pure prompt interfaces, but no proprietary model or data moat is evident. Big players like Adobe are actively integrating generative video into professional workflows, which is a direct long-term threat.
Medium Signal
Product
Live demo exists at martini.film/set and 200+ films have been made on the platform per Long's LinkedIn post, which is modest but real early traction. No revenue figures, pricing page, or named customer logos are visible. The product concept — an AI film set with camera/space/movement controls — is more differentiated than a basic prompt UI, but evidence of professional adoption beyond early filmmaker friends is thin.
OverallB Tier

Martini has an unusually credible founding pair for a creative AI tool — a Cannes-screened cinematographer with CS roots and a Stanford design degree paired with an operator who has prior company-building experience. The 'AI film set' framing is more thoughtful than generic prompt-to-video tools and 200+ films made is a real, if early, signal. The critical weakness is the competitive landscape: Runway, Adobe, and well-funded generative video startups are all racing toward the same professional workflow territory, and Martini has no visible proprietary model or data moat. The team needs to demonstrate rapid revenue growth and lock in a defensible niche — likely high-end commercial/narrative production — before the incumbents consolidate.

Active Founders

Long Hoang
Long Hoang
Founder

Turns Martinis into Films.

Koh Terai
Koh Terai
Founder

Cannes-screened cinematographer. Stanford Design. CS background. Building professional filmmaking tools for the generative era of film. www.kohterai.com

Martini
Martini
TierB Tier
BatchWinter 2026
Team Size2
StatusActive
LocationSan Francisco, CA, USA